Asian Direct Selling Company, QNET has secured its own top-level domain
.quest, making it one of only a few hundred companies in the world to be
part of the first wave that will eventually transform almost every URL
on the Internet.
Asian Direct Selling Company, QNET has
secured its own top-level domain .quest, making it one of only a few
hundred companies in the world to be part of the first wave that will
eventually transform almost every URL on the Internet.
QNET has already begun thinking about
how it will use the .quest domain but it is not likely to see it
anywhere before early 2015.
QNET Chief Information Officer Malcolm
Chiu formed part of a panel discussing the new generic top-level domains
(gTLDs) at the recent Asia Pacific Digital Marketing & gTLD
Strategy Congress in Hong Kong.
“I am very excited that we have applied
for our very own .quest top-level domain. It’s a hybrid of QNET’s global
brand and global community in the digital space and we are really
looking forward to taking full advantage of this for our Independent
Representatives (IRs) moving forward,” says Malcolm.
Malcolm found himself in esteemed
company, having the privilege of sitting alongside Senior Legal Counsel
Karen Law from Alibaba, the Chinese eCommerce site which by some
measures is the biggest online commerce company in the world.
One of the speakers at the Congress,
Roland LaPlante from Afilias said in his address that the new top-level
domains are a game changer.
“In the future, all companies will want
to own their brand domain and move all their online presence there where
they have full control. The companies who get their own gTLD in this
first round will have a tremendous advantage over the companies who
follow which will at least be 24 months away if not more,” noted Roland.
QNET provides a wide range of products that are offered through the e-commerce platform by IRs in over 100 countries.
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